Tag Archives: Design

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Is your cover hurting sales?

That’s a loaded question, but a good one to ask. When designing a cover, we always look at the book material. If it’s a romance, well you want to cover to sell romance. If it’s sci-fi well it should spew sci-fi. I’ve seen so many covers that just didn’t impress me enough to look any further. That’s unfortunately the way most readers pick a book. If the cover pulls them in, they grab it up.

My very first book was published with a somewhat horrible cover that I threw together way too quickly. Of course now I know better. I have a cover designer that works with me on all my covers and the one’s that we design through Horseshoe. We get to the heart of the book and try to make the story come alive in the cover. Remember, this is your top selling point. 

Do your homework? Go to book sites and check out different covers in your genre. Check out the fonts used, the pictures and the special effects. You can really wow a reader with the perfect cover. It’s a great promotional item for your book.

If you have no clue how to even start with the process, then contact us here at Horseshoe Publishing. We’re always glad to step in and help out. We will design the cover around your book, your ideas and make it your very own. Right now we’re offering a Spring Into Action 20% discount on all our services. Check out some of our covers on our Pinterest Site at www.pinterest.com/horseshoepublis.

Good luck with your writing.

What font do you use?

ImageWhat font do you use? It’s funny as an Accountant I never thought much about the fonts that I used. As usually the first one from default worked well, but with publishing and writing it’s a whole new ballgame.

I noticed that some are fancy and some are almost robotic. When designing a cover it’s very important to use a font that’s appealing to the eye and catches attention. But if you’re creating an e-book, make sure it’s readable in a thumbnail. Hadn’t thought about that until I read it one day while reading a Writer’s magazine. I started watching my fonts then.

There are so many font programs out there other than the generic ones available on Microsoft Office. I use dafont.com many times. This site has a variety of fonts in any category from whimsical to serious to western. It’s crazy how many are available. If you use a really unique font on your book title, people will be saying where did they get that font. 

Make sure it’s readable. I found a really cool font the other day and when we put it on the cover we were designing, well let’s just say me and my partner started laughing. We had no idea what it said and we knew, but still couldn’t read it. That’s not a good thing. 

So, what font do you use? Where do you get your greatest fonts? Have you tried any crazy fonts lately?

Have a great Friday…

Cover Art

How do you find your cover art? Well, it’s an important question. You can’t use just any photo on your covers. Make sure they are royalty free. 

Also, if you’re book is a historical romance you don’t need to put a modern couple on the cover. You’d mislead the reader and believe me you don’t want a mad reviewer on your hands. Make sure your cover goes with the book content. 

Also, you want to use a good picture. Don’t use a cheesy photo that looks photo cropped in. The cover is the first thing a potential reader sees when deciding to buy your book. If it draws them in then they’ll probably buy your book. I’ve bought several books based on the covers alone.

Our company uses several different photo sites including Bigstockphoto.com and Istockphoto.com. What website do you use? Has it been a beneficial site for you?

If you’re struggling with your cover design, give us a try. Our design department can design a great cover based on your ideas or we’ll give you a couple of choices based on your book. 

Hope you have a great evening…

Creating a great cover

Writing a book is hard work. You work constantly for months or even years on your masterpiece and then it comes to designing the cover. Most people buy a book based on it’s cover. So to me that’s the most important part after the books finished. 

Here are a couple of things to consider when designing your cover:

1. What’s your book about? This needs to come out on the cover. If your book is about a cowboy then don’t put a business man on the front. Make sure the cover reveals a little of what to expect on the inside.

2. Make it mysterious. You don’t want to give away too much, but just enough to draw in the reader.

3: Color scheme. Use a color scheme that’s eye catching and that coordinates with the pictures you use.

4. As for any cover pictures you use always make sure if you don’t use one you took yourself that you go to a site that’s royalty free. You need to put a little money into the cover picture because this makes it pop. 

5: The font. Make sure to get a good font. Don’t just use one you find on Word, but go to a good font site and pick out a great one. You want the words to just pop off the cover and be able to read it easily. There’s nothing worse than trying to figure out what the name of a book is.

6: Check out other book covers and get an idea of what you can do. Use a good design program so that you can fade, cloud or just plain out give it the wow factor.

7: When you have a good sample, then put it into thumbnail size and see if it’s still good. Don’t forget that some of the e-book sites have only room for a small cover picture.

That’s just a few pointers. If you’re not sure you want to do this, then give us a try. We offer  competitive rates and will work hard to get you the best cover for the buck.

Good luck designing.