Tag Archives: Art

Is your cover hurting sales?

That’s a loaded question, but a good one to ask. When designing a cover, we always look at the book material. If it’s a romance, well you want to cover to sell romance. If it’s sci-fi well it should spew sci-fi. I’ve seen so many covers that just didn’t impress me enough to look any further. That’s unfortunately the way most readers pick a book. If the cover pulls them in, they grab it up.

My very first book was published with a somewhat horrible cover that I threw together way too quickly. Of course now I know better. I have a cover designer that works with me on all my covers and the one’s that we design through Horseshoe. We get to the heart of the book and try to make the story come alive in the cover. Remember, this is your top selling point. 

Do your homework? Go to book sites and check out different covers in your genre. Check out the fonts used, the pictures and the special effects. You can really wow a reader with the perfect cover. It’s a great promotional item for your book.

If you have no clue how to even start with the process, then contact us here at Horseshoe Publishing. We’re always glad to step in and help out. We will design the cover around your book, your ideas and make it your very own. Right now we’re offering a Spring Into Action 20% discount on all our services. Check out some of our covers on our Pinterest Site at www.pinterest.com/horseshoepublis.

Good luck with your writing.

Cover Art

How do you find your cover art? Well, it’s an important question. You can’t use just any photo on your covers. Make sure they are royalty free. 

Also, if you’re book is a historical romance you don’t need to put a modern couple on the cover. You’d mislead the reader and believe me you don’t want a mad reviewer on your hands. Make sure your cover goes with the book content. 

Also, you want to use a good picture. Don’t use a cheesy photo that looks photo cropped in. The cover is the first thing a potential reader sees when deciding to buy your book. If it draws them in then they’ll probably buy your book. I’ve bought several books based on the covers alone.

Our company uses several different photo sites including Bigstockphoto.com and Istockphoto.com. What website do you use? Has it been a beneficial site for you?

If you’re struggling with your cover design, give us a try. Our design department can design a great cover based on your ideas or we’ll give you a couple of choices based on your book. 

Hope you have a great evening…